Reneé Rapp & Megan Thee Stallion made ‘Mean Girls’ A success into Streaming Hit
It looks like Reneé Rapp and Megan Thee Stallion have made fetch happen. “Not My Fault” — a frothy pop-rap link-up between the movie musical Regina George and the self-proclaimed “Black Regina George” – is making major waves at streaming thanks to the box office success of the new Mean Girls musical and the duo’s pitch-perfect Saturday Night Live performance (Jan. 20).
According to Luminate, “Not My Fault” earned just over three million official on-demand streams during the week of Jan. 12-18, marking a whopping 96% increase from 1.5 million streams during the week of Dec. 29-Jan. 4. “Not My Fault” arrived on DSPs on Dec. 15, about a month before the movie hit theaters on Jan. 12, so the film’s premiere accounts for a significant chunk of that streaming bump.
That bump looks poised to continue growing, based on some of the most recent streaming tallies for the soundtrack single. Last Sunday (Jan. 14), “Not My Fault” garnered just over 380,000 streams. Following that SNL performance – which featured choreography from the music video and an introduction from the OG Regina George, Rachel McAdams – that figure jumped by 33% to over 510,000 streams on Sunday, Jan. 21.
The official music video for “Not My Fault” currently boasts over 6.5 million views on YouTube, and the official TikTok sound plays in over 22,700 posts on the platform. With a box office-topping film and a viral performance in its corner, “Not My Fault” could very well be the first Billboard Hot 100 entry of Reneé Rapp’s career. — KYLE DENIS