Nigerian music producer and Mavin label boss Michael Collins Ajereh, aka Don Jazzy, has left people talking after sharing details about music promotion in the industry. Don Jazzy, whose label signed a mouthwatering deal with Universal Music Group (UMG), compared music to betting.
While responding to a follower who begged him to promote her song, the Mavin boss bluntly stated that not every song would become a hit, irrespective of the amount spent on promotion.
“Music too na betting,”
He wrote on X.
The X user noted that if he helped with the promotions, the song would be a success. He responded:
“Not all songs will be hit songs. Not all artist will be Ronaldo or Messi,”
He added.
In another tweet, Don Jazzy shared how challenging music promotion is for big labels like Mavin.
He said:
“Trust me it’s not a walk in the park for us too. No matter how much you have. Once you get a dope song, try and gather all the attention you can get one tweet at a time.”
Don Jazzy added that many of his Signees have at least one hit song because he signs the best. Mavin label boss Don Jazzy has given insightful details about how promotion works in the music industry.
The ace music producer compared music to betting, suggesting that not all songs will become a hit. Don Jazzy’s explanation has spurred reactions from his fans and music lovers as they applauded him for sharing his knowledge.
