Jenna Ortega’s Red Carpet Look Generated $5.6 Million in Media Exposure for Dior at the Emmys
In THR's latest Red Carpet Power Rankings, the 'Wednesday' star, along with Ayo Edebiri, Pedro Pascal, and Jeremy Allen White, were the most buzzed-about women and men at the 75th Emmy Awards, bringing millions in earned exposure to the brands they wore, according to Launchmetrics.
The Bear stars Ayo Edebiri and Jeremy Allen White may have taken home two of the top acting prizes at the 75th Primetime Emmy Awards, but from a style perspective, it was a different pair of high-wattage celebrities who sparked the biggest conversations among viewers, fashion fans and the media.
Wednesday‘s Jenna Ortega and The Last of Us star Pedro Pascal — and the luxury brands they were wearing — captured the No. 1 spots in the Top 5 Women and Top 5 Men categories in the latest 2024 Red Carpet Power Rankings, an exclusive partnership between The Hollywood Reporter and Launchmetrics. Using a proprietary algorithm, the AI-driven software, data and analytics company tracks the media-impact value (MIV) of earned exposure, assigning a monetary value to the combined influence of brands from online and social media posts and editorial stories.